Process as Product

  • What if a we lived in a world where artists were compensated for their creative processes as well as for their final products ?

  • What if the chaotic valleys of creative catharsis were valued as equal to the pristine views of peak creative performance ?

This is the eth0s of the experiment that Cxy and I have been undergoing for the past few months.

I’ve been minting weekly artifacts of my creative process :: demos, song notes, bts videos… and inviting my audience to get a view I might not otherwise have offered. [ link :: https://zez.am/forrestmortifeeNFTs ]

In this video, I explain the mindset behind our experimentations, and hint at visions for the evolution of my audience's NFT discovery process.

Am I in the trenches of chaotic catharsis myself this week? Yes, I'd say so. Is that stopping me from documenting my imperfect, private process? No tis not. Wish I could be more chipper with you in this video, but I'm feeling tender, so gentleness was on the docket instead.

Sending blessings, as always ~
Forrest